Off page Optimization (SEO) Vs On page Optimization (SEO) - TECH NEWS AND TRICKS

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Off page Optimization (SEO) Vs On page Optimization (SEO)

Search engine optimization (SEO) is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.

It is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.


Two categories of SEO

Off page SEO 

Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.


Off-page SEO refers to activities you can perform outside the boundaries of your website. The most important are:
  • Link Building
  • Social Media Marketing
  • Social bookmarking

On Page SEO

On Page SEO refers to settings you can apply on your website so that it is optimized for search engines. The most important On-Page SEO tips are:
  • Having optimized titles and descriptions
  • Proper URL Structures
  • User friendly navigation (breadcrumbs, user sitemaps)
  • Optimized internal links
  • Text Formatting (use of h1,h2,bold etc)
  • Image optimization (image size, proper image names, use of ALT tag)
  • User friendly 404 pages
  • Fast loading pages
  • Mobile Friendly pages
  • Top quality fresh content (This is always the most important SEO factor!)
  • External links (no broken links or links to ‘bad’ sites)

Why is Search engine optimization (SEO) essential ?

  • The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.
  • SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
  • SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
  • SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
  • SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
In conclusion, search engine Optimization help your website or blog to grow faster and drive traffic to your blog.