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Facebook Ads | Why is Facebook the best advertisement platform ever

Why Facebook advertising is crucial for eCommerce right now is the question being asked by many people, but the truth is that Facebook remains by far the giant of social media, base on the record in June 2017, Facebook is said to have over 2 billions active users globally.


Facebook is one of the platform that helps you build your audience, On Facebook your business has access to a large audience and the ability to precisely target the people you want through the ad platform’s demographic and geographic filters.

A recent report from Marketing Insider Group noted that typical eCommerce firms miss out on thousands of dollars in monthly revenue by ignoring Facebook. In fact, the company cited a marketer who helped a client achieve a 5,601% return on Facebook ad spend in just one month. While not all companies reach this level, this example depicts the potential economic efficiency your business can achieve.

types of strategies to have huge audience

Understanding and targeting your audience

  • You need to have a good idea of your target market, and the ability to deliver relevant messages by accurately setting up your Facebook campaigns.
  • Don’t create a general “catch-all” ad to promote your eCommerce business; focus on niche marketers with specific content. Visuals influence results! Drive users to a landing page that relates to the ad and products being promoted. Doing so avoids lost opportunities from people who don’t want to click through multiple pages to find what you promised.
  • Set a daily budget and plan a bidding strategy in advance. Again, Facebook simplifies this process by offering optimized cost-per-media data based on your audience.

Who should manage your Facebook campaigns?

There are two basic approaches to developing and distributing Facebook ad campaigns as an eCommerce provider. You can manage them yourself or hire an agency or consult who specializes in this area.

If you have time and expertise, self-management is sensible. However, eCommerce providers who are busy need to focus on other aspects of business operations and may benefit by hiring a dedicated expert. Given that you can hold the partner accountable by tracking results regularly, this approach has relatively low-risk with a short-term trial. As noted with the previous example, the potential return on spending is often high.

Finally if you are business oriented person then targeting your audience should be priority, remember the higher the traffic the higher the profit margin. Facebook keep focusing on how to help you build your audience by providing you with many services to maintain your business stand.

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